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Seth Godin -- well known in social media and marketing, often associated with the concept of "permission marketing" and well known author and speaker in those circles -- has set off a vigorous and sometimes heated discussion about how well (or not) nonprofits are doing in adapting to change.
His blog post begins by pointing out the problem with a field that identifies itself by what it doesn't do, something we discussed here a year and a half ago.
But Seth is decidedly not impressed with nonprofits embracing change and utilizing new ways of communicating, building relationships and fundraising.
Naturally, the nonprofit field has reacted quickly and pointedly. Maybe a good way to dive into the discussion would be to read Steve MacLaughlin's blog post "Seth Godin and the Problem with Non-Profits" because it includes links to many of the responses (in addition to the comments in Seth's blog).
As Steve points out, Seth got a conversation started. It will be interesting to see what comes of this buzz. We'd love to hear what you think below.
