Agenda for Oct. 19th New Media Event

Communicating in the Age of New Media II: Distributing Content
Friday, Oct. 19, 2007
9 a.m. to noon
Pacific Northwest College of Art

Keynote Presentation
Lose Control: Why and How Web 2.0 Matters to Nonprofits
This presentation offers a big picture view of how and why new media matters for nonprofits. It includes an overview of the major content distribution tools that are covered more fully in the breakout sessions that follow.

Presenter, Holly Ross, Incoming Executive Director, NTEN (Nonprofit Technology Network)

Breakout sessions:
The Anatomy of an Email Campaign
Every time we turn around, we get another tip about how to make our email campaigns more engaging and successful. But a successful email campaign is more than just the latest tips. In this session, we'll analyze a successful campaign from start to finish and tell you how to package all those best practices into one amazing and effective campaign.

Presenter: Holly Ross

The ROI of Blogging
What good is a blog? It can be a low-cost, global marketing machine, a community polling tool and a motivator for your organization's stake-holders - or it can be an ill-advised experiment that runs out of steam and does more harm than good. Let's have an accessible but challenging discussion about how to make it the former instead of the latter; blogging can be your window into a dynamic and powerful new world.

Presenter: Marshall Kirkpatrick has written for some of the most widely read technology blogs on the web, including Read/WriteWeb, TechCrunch and AOL's Social Software Weblog.

Do I Need an iPod for That?
The host and producer of Oregon Museum of Science and Industry's weekly podcast “Sound Science” talks about OMSI’s experience creating and sharing content using this new media tool.

Presenter: Anders Liljeholm has been teaching science with OMSI for 15 years. As a program developer, he creates new demonstrations, teacher lesson plans, and hosts OMSI’s weekly podcast.

RSS as SOP
Make distributing content like news, events, audio, video and more as easy as pushing a button. Why and how Real Simple Syndication is an essential tool for nonprofit websites, and why and how it helps us understand what new media is all about.

Presenter: Matthew Latterell, Executive Director of netCorps, has provided technology assistance to nonprofits for ten years. His primary focus of the last several years has been on helping organizations integrate appropriate and powerful communication tools in their work.

Make YouTube YourTube
Video is one of the most compelling media for sharing and telling your story to friends, community, and the world. Online opportunities are popping up quicker and quicker to help nonprofits get messages out to a wider audience. We will discuss the opportunities for sharing your video content with the world online, including connections to Google Checkout for Nonprofits.

Presenter: Amy Sample Ward, communications and learning associate at MMT, has worked with nonprofit organizations in technology and new media for 5 years. She graduated from Valapariaso University with a degree in New Media - Journalism and English and enjoys finding ways to keep the nonprofit sector in the Northwest on top of opportunities for helping themselves with new media technologies.