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Digital Makeover: Do you need one?
Here are two great ways to start learning about social media, examining your organization's online presence and improving the way you work digitally.
The Social Media Starter Kit for Nonprofits: This project is a collaborative approach to build a "toolkit and instructional guides about how social media strategies and tools can enable nonprofit organizations to create, compile, and distribute their stories and change the world." It is now in its second week, which focuses on strategic thinking about social media. You can see what participants have shared and how the project is growing, by visiting the wiki.
This project focuses on South Yorkshire Funding and Advice Bureau to examine the current state of digital communications, needs, and staff capacity. The strategy development for social media and other technology advancements for the organization are coming from the larger community (even you!). SYFAB's website is very much like that of many nonprofit organizations: it does provide information, but it doesn't provide community or participation, and isn't very welcoming. The organization has 12 employees (some part some full time), so in size it is similar to many other nonprofits as well. This is a great project to stay up-to-date with and learn along with! You can see it unfold on Simon Fairway's NetSquared blog.
Amy Sample Ward
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